Mitsubishi Estate・Simon Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Chief Executive Officer : Takuro Yamanaka) has set the opening date for the phase 3 opening to ‘Shisui Premium Outlets’ (Shisui-machi, Inba-gun, Chiba) to Friday September 28, 2018.
Shisui Premium Outlets first opened its doors in April 2013 as Mitsubishi Estate・Simon Co., Ltd.’s ninth premium outlet center in Japan. With its convenient location just 50 minutes from the center of Tokyo and 10 minutes from Narita International Airport, Shisui Premium Outlets has served a total of over 30 million customers from both Japan and abroad since its opening through to June 2018. (Cumulative number of customers making a purchase from April 2013 to June 2018* )
The phase 3 opening introduces 29 stores, including 26 retail stores (including two stores that have relocated from an existing area within the centerl) and three restaurants. This brings the total number of stores for the entire outlet mall up to 213, making it one of the largest premium outlets in terms of the range of stores on offer.
A particular focus has been put on expanding the center’s range of fashion and sports brand stores. ‘Merell’ makes its first appearance as a permanent store in a Japanese outlet mall, together with ‘MSPC PRODUCT sort’, a new type of outlet store centered on their bag brand ‘Master Piece’. In addition, ‘Takashimaya’, U.K. outdoor lifestyle brand ‘Barbour’ permanent store, ‘Descente’ – a sports brand of significant renown both inside and outside Japan, and ‘BAYFLOW’ – a popular high quality casual style brand, all make their first appearance in a Kanto outlet mall. The site expansion further enriches the lineup of brands with popular trench coat brand ‘Aquascutum’, ‘Furla’ – an Italian brand that has attracted a large following among young women, together with the relocation and expansion of the ‘Michael Kors’ store.
The new dining selections include the ‘J.S. PANCAKE CAFE’ – a pancake specialty cafe that only uses 100% Japanese wheat flour, ‘Cafe comme ca’ – a cafe renowned for its splendid selection of cakes made with carefully selected seasonal ingredients, and ‘MACCHA HOUSE’ – a store with nine overseas locations, largely throughout Asia.
The expansion also provides new spaces that provide visitors with a greater level of comfort, including an outdoor garden area , perfect for relaxing amidst the beautiful tranquility of nature while shopping.
We see this third expansion to Shisui Premium Outlets as a further evolution of Shisui Premium Outlets as a whole, one that increases the outlet mall’s appeal to both customers from Japan and abroad.
<<Overview (artist’s impression)>>
<<Outdoor garden area (artist’s impression)>>
■Fashion
| Brand name | Category | Remarks | |
| 1 | 23Ｋu | Ladies’ wear | |
| 2 | Anteprima | Ladies’ wear | |
| 3 | Aquascutum | Ladies’ wear, Men’s wear | First outlet store in Chiba Prefecture |
| 4 | Barbour | Ladies’ wear, Men’s wear | First permanent outlet store in Kanto |
| 5 | Bayflow | Ladies’ wear, Men’s wear | First outlet store in Kanto |
| 6 | Champion | Ladies’ wear, Men’s wear, Kids’ wear | |
| 7 | Etro | Ladies’ wear, Men’s wear | |
| 8 | Takashimaya | Ladies’ wear, Men’s wear, Kids’ wear | First outlet store in Kanto |
| 9 | Theory | Ladies’ wear, Men’s wear | |
| 10 | Spick and Span | Ladies’ wear | |
| 11 | Journal Standard | Ladies’ wear, Men’s wear | |
| 12 | Edifice | Ladies’ wear | |
| 13 | Iena | Ladies’ wear |
■Fashion Accessories
| Brand name | Category | Remarks | |
| 1 | Bally | Shoes, bags | |
| 2 | Furla | Shoes, bags | |
| 3 | Kate Spade New York | Bags, purses, accessories | |
| 4 | MSPC Product Sort | Bags, shoes, leather goods | First outlet store as a new type |
| 5 | Tumi | Bags |
■Sports & Outdoors
| Brand name | Category | Remarks | |
| 1 | Adidas | Sportswear, outdoors | |
| 2 | Reebok | Sportswear, outdoors | |
| 3 | Descente | Sportswear, outdoors | First outlet store in Kanto |
| 4 | Merrell | Sportswear, outdoors | First permanent outlet store in Japan |
| 5 | Under Armour | Sportswear, outdoors |
■Interiors & Household Goods
| Brand name | Category | Remarks | |
| 1 | Bose | Audio equipment |
■Food & Cafe
| Brand name | Category | Remarks | |
| 1 | Cafe Comme Ca | Food & café | |
| 2 | J.S. Pancake Café | Food & café | First store in Chiba Prefecture |
| 3 | Maccha House | Food & café | First store in Chiba Prefecture |
■Relocation & Expansion
| Brand name | Category | |
| 1 | Oakley | Sportswear, outdoors |
| 2 | Michael Kors | Bags, shoes, purses |
※Kanto: Tokyo, Ibaraki Pref., Tochigi Pref., Gunma Pref., Saitama Pref., Chiba Pref., Kanagawa Pref.
<<Phrase 3 Area>>
<<Map>>
Photo and text by Mitsubishi Estate・Simon
